Flood Response Videos Lead Top 10 Most-Watched Youtube Ads in Canada
Calgary – On Thursday, August 15, 2013 YouTube and MarketingMag.ca announced that flood-related videos by the Calgary Stampede and Tourism Calgary top the list of most popular videos in Canada for the month July.
The Calgary Stampede video details the miraculous transformation from being submerged to ready to welcome more than one million guests.
Tourism Calgary worked with their agency Venture Communications to be able to respond quickly to the flood in order to support Calgary’s tourism businesses. The “Calgary. Our doors are open.” video was part of a larger campaign that progressed from concept to execution in just five days and was ready to launch on July 4, 2013 the day The City of Calgary lifted its state of emergency.
The four-week campaign also included print, radio and digital advertising, public relations and social media in Tourism Calgary’s key regional and national markets. The campaign was possible through the collaboration and support of partners at Travel Alberta and the Calgary Hotel Association. Tourism Canmore Kananaskis and Delta Hotels and Resorts also took advantage of the campaign platform.
“It was Tourism Calgary’s role to change the conversation from flood to recovery as quickly as possible. The “Calgary. Our Doors are Open” campaign resonated through the power of imagery, the incorporation of the greater tourism community, and partnership with a mayor who is an incredible, nationally recognized, positive and respected spokesperson,” said Gisele Danis, Tourism Calgary Vice President of Marketing and Communications.
Tourism Calgary’s full version of the video has been viewed more than 190,000 times with a shorter 30 second version viewed an additional 113,000 times for more than 300,000 combined views of a powerful message intended to let travellers know Calgary is ready to welcome them this summer.
Visitors to Calgary spend more than $1.4 billion annually and the tourism and hospitality industry employs one in 10 working Calgarians. With summer being a critical season for the viability of many of the city’s tourism businesses it was important for Tourism Calgary to encourage visitation as soon as the city had the capacity to welcome travellers.
Launched in June, the Ads Leaderboard is an exclusive partnership between Marketing and Google Canada that charts the most-watched ads in Canada on YouTube. The ranking is determined quantitatively from a combination of view-rates, views, and earned-to-paid view ratio.
Suggested tweet: Videos by @TourismCalgary & @CalgaryStampede top the charts on @YouTube Canada’s most-watched in July: http://bit.ly/19vQ3BQ #yyc
Tourism Calgary Media Contact: