Our Mission

Tourism Calgary is the official destination marketing organization for Calgary's tourism industry. Our organization has specialized in the marketing and promotion of Calgary and area as the destination of choice for leisure and business travel for more than 50 years. Annually tourism contributes $1.6 billion in visitor spending to the local community and employs 1 in 10 working Calgarians.

Vision
One innovative strategy, One powerful brand, One distinctive destination.

Mission
Inspire more people to visit Calgary for memorable experiences.

Organizational Values
Tourism Calgary’s Board of Directors and staff have expressed the values they support and aspire to maintain for their own personal behaviour and for the organization as a whole.

Tourism Calgary is an organization that:

  • Provides leadership;
  • Operates with integrity, transparency and accountability;
  • Is collaborative and respectful in working with co-workers and the community;
  • Allows for innovation and entrepreneurship in the way we think and resolve challenges;
  • Gives people a sense of being valued and provides everyone with an opportunity to contribute to the organization’s success; and
  • Respects the balance between work and personal life.