A Spotlight on Calgary's Cultural Ambassadors: Jeff de Boer

A Spotlight on Calgary's Cultural Ambassadors:
Jeff de Boer

Fashion Calgary Portrait Campaign, an initiative spearheaded by Fashion Calgary founders, Ania Basak and Rafal Wegiel, was developed to enhance the recognition of Calgary's burgeoning cultural scene and to bring appreciation to arts and culture in Calgary.

Fashion Calgary collaborates with many different Calgarians in various fields to determine what culture means to them and why Calgary is such a cultural city. Fashion Calgary Portrait Campaign 2013 discovered many exceptional Calgarians and leaders within the community and have selected them to be this year's ambassadors. 

One of those ambassadors is Jeff de Boer. Jeff is a born and raised Calgarian who was an aspiring artist from the young age of 5. He spent most of his early years painting, drawing and creating objects. In highschool was when his interest in metal work grew and when he created his first suit of armour.

Jeff enrolled at the Alberta College of Art and Design (ACAD), which is where he combined his skills in jewellery construction and armour design to develop the world's first and only armour for a mouse. Jeff eventually went on to exhibit his works of art across Western Canada. His work has allowed him to gain an international reputation of creating some of the most original and well-crafted art pieces. Jeff has continued to grow artistically and is continuously developing new ideas. Jeff is currently an instructor at ACAD and has a studio in the southeast of Calgary.

View Jeff's thoughts on arts and culture in Calgary in the video below.

Fashion Calgary Portrait Campaign 2013 - Exclusive interview with Jeff de Boer by Ania Basak from Fashion Calgary on Vimeo.


Fashion CalgaryFashion Calgary Portrait Campaign is an initiative spearheaded by Fashion Calgary founders, Ania Basak and Rafal Wegiel. Basak and Wegiel are devoted to diligently raising the profile of arts and fashion in Calgary though innovative measures and grass roots methods.

In 2012, the campaign featured "the ambassadors" who represented various fields related to culture by presenting their portraits together with their own expressions about the meaning of culture in their life. The completion of Fashion Calgary Portrait Campaign 2012 was the Gala event, created to celebrate its success in establishing Calgary as a cultural centre.

In creating this campaign, Basak and Wegiel hope to enhance Calgary's image in the country while encouraging Calgarians to take part in the many arts activities our city has to offer. In the long-term, Fashion Calgary has a strong desire to spread the idea of highlighting the appreciation of art & culture throughout the country of Canada. 

To view the Fashion Calgary website, click here