Tourism Calgary Glossary of Terms
Bulk Fare: Fare available only to tour organizers or operators who purchase a specified block of seats from a carrier at a non-commissionable price. Operators then sell the seats, adding their commission to the price of the seats.
Carrier: Transportation operator such as airline, bus, steamship line, railroad, etc. for passengers and/or cargo.
Convention and Visitors Bureau (CVB): A non-profit destination marketing organization that operates at the provincial and/or municipal level. A CVB promotes group and individual travel to the destination. It also works to bring meetings, conventions and trade shows to the destination.
Destination Management Company (DMC): A company that operates similarly to a CVB by providing planning and execution services for the convention and meetings market.
Destination Marketing Organization (DMO): A self-sufficient destination marketing organization which promotes a destination.
Eco-Tourism: Tourism product that focuses on the environment and local culture.
Extension: A fully arranged sub-tour offered optionally at extra cost to buyers of a tour or cruise. Extensions may occur before, during or after the basic travel program.
Fly/Drive Tour: A fully independent travel package that always includes air travel and a rental car and sometimes other travel.
Fully Independent Travel (FIT): A custom-designed, prepaid travel package with many individualized arrangements. FIT tours are unescorted and usually have no formal itinerary.
Group Tour Operator: Operators who work primarily with existing groups and provide group and/or charter tours. Pre-formed and charter tours are sold to individuals through the group leader but are not usually made available to members of the general public.
In-Bound Tour Operator: A tourism operator that usually serves groups arriving from another country using domestic ground transportation.
Incentive Tour: A trip offered as a prize or performance bonus, particularly to stimulate the productivity of employees or sales agents.
Independent Tour Operator: A travel professional who plans tours and markets these packages to consumers.
Intermodal Tour: A tour using more than one means of transportation.
National Tourism Organization (NTO): A national destination marketing organization which promotes a country as a preferred travel destination, such as the Canadian Tourism Commission.
Outbound Tour Operator: A tour operating company that takes groups from a given city or country to another city or country.
Packaging: Combining at least two or more related and complementary products into a single-priced package.
Per Capita Tours: Tours sold directly to members of the general public or sold through travel agents to the general public.
Pre- and Post-Trip Tour: An optional extension or side trip package before and/or after a meeting, gathering or convention.
Pre-Formed Tour: Designed for a group that purchases all of the available space in one transaction. A pre-formed tour can be scheduled or customized. A scheduled pre-formed tour occurs when a representative of a group, known as a group leader, selects a tour departure, as is, from a tour operator’s public tour brochure. A customized pre-formed tour can be planned jointly by the group leader and the tour company if the group leader is not satisfied with the brochure offering regarding the destination, itinerary, date or even the price.
Product Development Trip: A free or reduced-rate trip offered to travel professionals to acquaint them with what a destination, attractions and suppliers have to offer.
Rack Rate: Regular published rate of a hotel or other tourism service.
Receptive Tour Operator: A local tour company that specializes in services for incoming visitors using leased motorcoaches. Also might take bookings and reservations for tour packages on behalf of International tour operators/wholesalers.
Retail Tour Operators: Operators who specialize in providing retail, public or per capita tours. Per capita tours are sold directly to members of the general public or are sold through travel agents to the general public.
Scheduled Tour: Designed for a group of people who will purchase tickets or seats individually. In other words, customers on a scheduled tour may not know each other. Scheduled tours are advertised most heavily in the newspapers and through brochure distribution. Scheduled tours are fairly risky for the tour planner due to the difficulty in predicting demand for each tour.
Shoulder Season: The period of time between the “high” tourist season (busiest) and the “low” tourist season (slowest); usually the spring and fall for areas that have high summer popularity.
Travel Trade: Organizations that provide the link between suppliers and customers. These organizations include tour operators/wholesalers, travel agencies, travel clubs, government marketing departments and convention organizers.