National Campaign Digital Postcard Toolkit

About Tourism Calgary’s National Marketing Program

Tourism Calgary’s National Marketing Program engages with potential visitors across the country to make them aware that Calgary is an essential part of a trip to the Canadian Rockies.

Our objective is to create advocacy through the #capturecalgary hashtag, engaging with local ambassadors, and amplifying our reputation as a desirable destination as part of a trip to the Canadian Rockies.

The creative focus of this campaign will be to bring out the authentic beauty of Calgary and the region through user generated photography.

Tourism Calgary hopes that you will join us as a valuable ambassador to Calgary and encourage visitors to use the #capturecalgary hashtag as a way to share their stories with the world.

Postcard & Digital Distribution Kit

A series of three postcards featuring user generated photographs in and around Calgary will be distributed across the city to promote the #capturecalgary hashtag and encourage visitors to share their stories on social media.

A new postcard will be distributed across the city approximately every three weeks with corresponding digital assets available in this toolkit to share across your social media channels.

How to Participate

The success of this campaign relies on engaging with visitors and Calgary ambassadors to share their stories with the world. You can participate in this campaign by engaging with your community and joining the conversation using the #capturecalgary hashtag.

Here are some great ways to participate in this campaign:

Engage on social media by using the #capturecalgary hashtag, change your social media header images, and share the images below across your social media channels.

Educate your community by encouraging members and partners of your organization to use the #capturecalgary hashtag to share their Calgary stories with the world.

Distribute the postcard at your business and engage with visitors to Calgary. If you are interested in distributing a hard copy of the #capturecalgary postcard, please contact craigc@tourismcalgary.com

Assets

All Tourism Calgary partners are free to download and use the following assets in support of the campaign.

Two Jack Lake Assets

The first postcard features an image of Two Jack Lake by Instagrammer @motherpixels.

Two Jack Lake red chairs postcard front

Scotsman Hill Assets

The second postcard features an image of Scotsman Hill by Instagrammer @timesmikethese.

FAQ

What is the National Marketing Program?

Tourism Calgary’s National Marketing Program engages with potential visitors across the country to make them aware that Calgary is an essential part of a trip to the Canadian Rockies.

What is the duration of the campaign?

The first postcard will be distributed on September 1, 2017. The complete series of three postcards will be distributed across Calgary until October 31, 2017 or until supplies last.

Are there any costs to participate in the campaign?

There are no costs to be part of the National Marketing Program. All assets are available free of charge for your use. Postcards are printed in a limited run and are available to visitors free of charge.

How can I promote the National Marketing Program to my customers?

Use the assets in this digital took kit to promote the National Marketing Program by changing header images and sharing the images across your social media platforms. Encourage members and partners of your organization to share their Calgary stories with the #capturecalgary hashtag. If you are interested in distributing a hard copy of the #capturecalgary postcard, please contact craigc@tourismcalgary.com

Can I submit a photograph for the postcard?

Tourism Calgary is currently selecting user generated photographs that use the #capturecalgary hashtag for inclusion in this project and will not be accepting submissions.

Who can I contact for more information about the National Marketing Program?

For more information about the National Marketing Program and this toolkit, contact craigc@tourismcalgary.com