“Our Doors Are Open” Advertising Effectiveness Results – July 2013

On July 4, two weeks after the devastating flood in southern Alberta, Tourism Calgary launched a multi-media post-flood campaign featuring Mayor Naheed Nenshi under the banner “Our Doors are Open.”  To measure the impact of the campaign in our key target markets, an online survey was conducted at the end of July with overnight travellers in Edmonton, Regina, Saskatoon and Toronto.

To read more about the "Our Doors are Open" campaign results, click here.