NIVEA Haus mobile pop-up centre
It will be even easier for Calgarians to learn from the world’s number one skin care brand and try out products as the NIVEA Haus travels cross-country starting this June. Canada’s pop-up NIVEA Haus is inspired by the brand’s flagship NIVEA Haus in Hamburg, Germany, a centre for well-being in the heart of the city where visitors can experiment with NIVEA products and experience the latest in skin care services, pampering and advice. This summer, Canada’s NIVEA Haus brings the brand’s skin care expertise and rich heritage of innovation directly to consumers with this mobile pop-up interpretation.
As it rolls to major cities across the country, the interactive NIVEA Haus will keep visitors engaged with skin analysis and the distribution of more than 280,000 free product samples and 4,800 free full-sized samples.
The mobile NIVEA Haus will roll into Calgary from July 4 – July 13, where it will travel to various locations including Stephen Avenue Pedestrian Mall, along with stops at various retail locations.
Get a free skin analysis to learn about your skin type and receive personalized expert advice, receive free product samples, promotional offers and more, including surprise giveaways of free, full-sized products; be a part of a NIVEA Campaign – in an effort to encourage Canadians to show off their confidence, NIVEA will be asking visitors to open up and tell NIVEA one thing that’s great about themselves; NIVEA will be compiling these consumer declarations to be featured in an upcoming NIVEA communications campaign; join the Make Care Matter movement through the NIVEA Good Deeds Counter and show someone just how much you care; and support Breakfast Clubs of Canada, the official 2013 charity partner of NIVEA Canada.